New-look First Choice targets savvy younger travellers

The familiar pink of First Choice*, a TUI* company, has had more than a facelift: the brand has relaunched as a new dynamic package, online-only operator for the younger market.

Latest updates on First Choice holidays & destinations
Latest updates on First Choice holidays & destinations

As well as receiving a stylish upgrade, the brand has revamped its offer with more options and more flexibility for younger travellers, letting them build the perfect trip to suit their interests and their budgets.

The new products that travellers can choose from include holidays featuring camping, hostels, apartments and flight-free* travel.

There's a wider choice of themes such as adults only*, LGBTQ+* and 'Considered*', the more sustainable option with the likes of hotels with vegan menus, not to mention experiences such as food tours and activities.

Holidaymakers can choose from multiple ways to pay, such as flexible payments and low deposits, and there's an interesting 'Weather Guarantee' that promises a pro-rata refund if it rains for more than two hours per day in certain destinations.

Ready to book? Discover the latest online offers from First Choice today.

First Choice

Posted on Thursday 14 September 2023

Back to news

More stories

Explore holidays in the sun for less

Top ^