New study reveals cost & weather major priorities for holidaymakers

The charity Safer Tourism Foundation has revealed the results of its first Travel Behaviours Risk Index, with some interesting findings.

Cost and weather the main priorities when choosing a holiday destination © Travnikovstudio - Fotolia.com
Cost and weather the main priorities when choosing a holiday destination © Travnikovstudio - Fotolia.com

The survey, which polled 2,000 people, found that issues such as risk, security and safety are lower down people's list of priorities when it comes to choosing where to go than what the weather is like and the cost.

While the weather came third with 63%, the type of destination came second with 65% of people and cost came top with 75% of those polled stating it as their main priority.

The charity also analysed the so-called 'Holiday Head', the notion that when people are away the everyday caution they experience diminishes in favour of trying new things. So much so that 76% of people said they were open to trying activities on holiday they would not attempt at home.

Read more about the results and 'Holiday Head' in the Travel Behaviours Risk Index report.

Ready to do your research? Find the perfect weather in your preferred type of destination with our worldwide weather guides before browsing the best travel deals and discounts to get you there for less.

Posted on Thursday 23 May 2024

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